Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty nongovernmental organizations (NGOs), using twenty-first-century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices.
NGO “market campaigns” are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built “brands” if they fail to recognize their “moral liability” and clean up their practices.
Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
Dr. Michael E. Conroy is an economist who taught for twenty-five years at the University of Texas. He has spent twelve years in various philanthropic positions in support of certification systems and serves on the boards of several key organizations in the certification field.
"synopsis" may belong to another edition of this title.
Michael Conroy is Program Officer for Global Governance for the Rockefeller Brothers Fund. Previously a Senior Lecturer and Senior Research Scholar at the Yale School of Forestry and Environmental Studies, he was also Senior Program Officer at the Ford Foundation, and Professor of Economics at the University of Texas at Austin.
"About this title" may belong to another edition of this title.
Book Description New Society Publishers, Gabriola Island, BC, Canada, 2007. Soft cover. Book Condition: New. First Edition. "How are retail giants paying premiums for ethically produced products.and finding that it is good business to do so? The answer is simple:corporations must protect their most precious assets - their carefully built 'brands/" Small but might NGOs have been highly effective in launching "market" campaigns against corporate giants caught in unethical or irresponsible production." xvi+335 pages, illustrations, index. Published @ $19.95. Bookseller Inventory # 14024
Book Description New Society Publishers, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # M0865715793
Book Description New Society Publishers, 2007. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110865715793