SPA: A Comprehensive Introduction

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9780866123235: SPA: A Comprehensive Introduction

This introductory textbook, developed by the International SPA Association Foundation, explores the history and philosophy of spas, examines today s spa industry, and introduces readers to spa careers. The text also takes readers through a typical day from a spa director s perspective, examines the qualities of an outstanding spa experience, and discusses industry trends and future directions.

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International SPA Association, ISPA, American Hotel & Lodging Educational Institute, AHLEI, retail management, spa management, retail education, spa marketing, inventory management, visual merchandising, retail planning, art and science of retail --Keywords/tags:

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