In this practical handbook written just for small-volume builders, you'll learn how to evaluate your current marketing efforts, determine your needs, create a distinct market identity, outline your goals, plan and budget for marketing, and evaluate your competition. You'll also get descriptions of inexpensive marketing ideas and activities that are easy to organize and do. Checklists, forms, photographs, and other examples will help you get started promoting your business right away! From Home Builder Press, 1995, 92 pp.
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