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Synopsis
Learn the secrets to selling materials, supplies, and services to a very unique type of customer, the home builder. Selling to Builders helps you understand what motivates home builders to purchase and what builders value in sales and service professionals. Author Steve Monroe takes you step-by-step through the process of setting up and managing a sales territory. Whether you are a real estate broker, trade contractor, supplier, or a member of one of the countless other professions that sells to home builders everyday, Selling to Builders is an indispensable resource.
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About the Author
Steve Monroe has over 30 years experience in the building supplies and contract sales industry. He is the founder of SME and Associates, a consulting and marketing firm in Jamestown, NC and is also the editor and publisher of The Monroe Doctrine, a newsletter for professionals in sales and management. Steve has been named Associate of the Year three times by local home builders associations.
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- PublisherUniv of Chicago Pr
- Publication date2000
- ISBN 10 0867185201
- ISBN 13 9780867185201
- BindingPaperback
- Number of pages110
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