Synopsis
Lays the foundation for developing analytical skills in order to objectively evaluate video production. Includes a brief history of media and the current status of video today; how video works and the role of production equipment; how video can tell a story; and an outline of the production process. Ideal for individuals with no video production experience and also for those with some skills and experience who want a more in-depth understanding of equipment, techniques and processes.
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About the Author
Dr. Medoff is Director of the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and has overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. In addition, he has served as president of the Broadcast Education Association and has recently been the recipient of a Fulbright Specialist Grant.
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