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Synopsis
How to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies..
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From the Publisher
· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.
About the Author
Kamins is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has taught at both the undergraduate and graduate levels at USC for over 15 years.
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- PublisherUNKNO
- Publication date1999
- ISBN 10 0867307730
- ISBN 13 9780867307733
- BindingPaperback
- Edition number1
- Number of pages104
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