No Small Potatoes: How a Family Potato Salad Recipe is Fast Becoming a Billion Dollar Business

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9780870716300: No Small Potatoes: How a Family Potato Salad Recipe is Fast Becoming a Billion Dollar Business
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In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser.

Today, Reser's Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser's salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America's college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium.

In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser's phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success.

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About the Author:

Al Reser was Chairman of the Board of Reser's Fine Foods for fifty years, until his death in 2010.

Review:

"Visionary business leader, generous philanthropist, tireless advocate for Oregon State University: Al Reser was all this and more. He was a true Oregon treasure, a great corporate citizen, and No Small Potatoes is a story that will make all Oregonians proud." --Ted Kulongoski, Governor of Oregon

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Book Description Hardcover. Condition: New. 136 pages. Hardcover with dustjacket. New book. BUSINESS. In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser. Today, Reser's Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser's salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America's college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium. In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser's phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success. (Key Words: Business, Potato Salad, Oregon State University Beavers, Reser Stadium, Al Reser, Reser's Fine Foods, Mexican food, Desserts, Snack Food). book. Seller Inventory # 78161X1

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Book Description Oregon State University, United States, 2010. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn t account for, however, was the perseverance, hard work, and ingenuity of Al Reser. Today, Reser s Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser s salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America s college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium. In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser s phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success. Seller Inventory # BTE9780870716300

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