Speeding the Net: The Inside Story of Netscape and How It Challenged Microsoft - Hardcover

Joshua Quittner; Michelle Slatalla

Hardcover

ISBN 10: 0871137097 ISBN 13: 9780871137098

Publisher: Atlantic Monthly Pr, 1998

Synopsis

An insightful look at the group of computer wizards who created the web browser details entrepreneur Jim Clark's invention that made Netscape worth billions, their devastating effect on Microsoft, and their development and business strategies that have changed the computer world. 50,000 first printing. Tour.

About this title

From the Inside Flap

Combining the techno savvy of Steven Levy's Hackers with the riveting drama of the first great corporate conflict waged on the turf of cyberspace, Speeding the Net is the story of how a crew of talented computer jocks turned the computer world upside down by creating the essential tool for navigating the World Wide Web--the web browser.

Only a few years ago, the World Wide Web wasn't even on the map for the major players in the communications industry, who were betting on Interactive TV as the communications paradigm for the twenty-first century. But the big players were wrong. Vision and innovation came from a group of undergraduates led by Marc Andreessen at the National Center for Supercomputing Applications at the University of Illinois. Messing around on their computers in the dimly lit basement of NCSA, they saw that the paradigm shift was already imminent in the form of the Web, which until then had been the exclusive province of academics and research scientists. Within months they had hacked a browser called Mosaic and immediately got a sense of its market potential when thousands of computer users from around the world began to download the revolutionary program.

They created the browser for fun, but after Silicon Valley visionary and entrepreneur Jim Clark showed up in the middle of a snowstorm and hired them on the spot, they were soon part of one of the most dramatic initial public offerings in the history of Wall Street, had grown their company into a $2.2 billion business, and were forcing Bill Gates's Microsoft to reevaluate its entire business strategy.

Netscape had always known that Microsoft would come after them and that, when they did, it would be in their infamous, take-no-prisoners style. But Netscape had an early lead, and maybe, just maybe, it could keep changing the rules of the game fast enough to keep Microsoft on the defensive. If that didn't work, there was the possibility that they might get some help from the Department of Justice, which was already investigating Microsoft under unfair competition practices. Intervention was nothing to count on, though; Bill Gates's company had always done what it pleased and would figure out how to sidestep any obstacle. Was Netscape doomed, or was there a way to survive in the shadow of the giant?

Speeding the Net is the sweeping, fast-paced inside story of a revolution that has affected how the world communicates and changed forever the way the computer industry does business. It is the last great business story of the twentieth century, with indispensable lessons for the next.

"Speeding the Net is an exercise in pure reporting.... [Quittner and Slatalla] deftly demystify both the technology and the forces-legal, economic and personal-that drive the software business."--The New York Times Book Review

"A lucid, readable overview of the computer industry's fiercest competitive rivalry."--The Boston Globe

"[Speeding the Net] offers an intriguing view into the thought processes of the programmers and strategists who created the most important computer application since the spreadsheet."--The Industry Standard

"This is a great story, and though it's been told before, Quittner and Slatalla give it a fresh-minted glow: The student programmers' creative impatience charges each page.... Speeding the Net gives us a cubicle-level view of the atmosphere at the newborn start-up company."--Salon Magazine

Joshua Quittner and Michelle Slatalla are the authors of Masters of Deception: The Gang that Ruled Cyberspace and Flame Wars: A Novel. Quittner is the computer columnist for Time, and assistant managing editor at Time Inc.'s on-line site, Pathfinder, and co-creator of the on-line news publication, The Netly News. Slatalla writes a technology column for The New York Times and was a newspaper reporter for ten years.

Reviews

Once in a while, during the short history of personal computers, a "killer app" (application) comes along that becomes the standard by which all others are judged. Perhaps the most dazzling killer app of the decade was Netscape, the graphical World Wide Web browser that set Microsoft, formerly an Internet laggard, on its ear. In the virtual milieu of cyberspace, Netscape's Mark Andreessen played David to the hulking Microsoft goliath, forcing Bill Gates to reevaluate his company's entire business strategy. Now, with Microsoft having gained a substantial share of the web technology marketplace, and despite being hounded by the Justice Department for its business practices, is Netscape doomed? This work is a fast-paced account of the most significant revolution in communications technology in decades. Quittner, of Time magazine, and coauthor Slatalla describe Netscape's amazing rise to prominence, its decision to go public, and its most recent positioning to shake up the marketplace once again. Highly recommended for business technology collections.?Joe Accardi, Northeastern Illinois Univ. Lib., Chicago
Copyright 1998 Reed Business Information, Inc.

Quittner writes Time's computer column and is one of the creators of The Netly News, an online news feature; Slatalla was a newspaper reporter for 10 years and wrote a New York Times technology column. The husband-and-wife author team has written three novels, and they are authors of Masters of Deception: The Gang That Ruled Cyberspace (1995), a fascinating but disturbing true tale of hacker rivalries and exploits that reads like a crime adventure. This account of Netscape and its struggle with Microsoft over Internet supremacy also reads like an adventure epic, but it is one that will require a sequel. The battle continues to be waged in the halls of Congress, the Justice Department, and in many courtrooms and boardrooms. Quittner and Slatalla tell how a "gangly group of college-kid programmers had effectively created the whole World Wide Web phenomenon" by building their Internet browser, and how Wall Street made them millionaires. They "had owned the Net," but all along they had to keep an ever-watchful eye on Bill Gates, whose empire would strike back. How Netscape will weather that blow remains to be seen. The authors, though, have set the stage dramatically, and Quittner has already previewed Speeding the Net in the April issue of Wired. David Rouse

Edition details

• Publisher: Atlantic Monthly Pr
• Publication date: 1998
• Language: English
• ISBN 10: 0871137097
• ISBN 13: 9780871137098
• Binding: Hardcover
• Edition number: 1
• Number of pages: 323