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Book Description
The best-selling textbook on how to succeed when doing business with other cultures.
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It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. While retaining the wisdom of the previous editions, this new edition provides leading-edge insights into work culture and globalization. In addition to a new chapter on 'Women in Global Business', this fifth edition describes effective cross-cultural strategies and policies that will help you:* capitalize on expanding international markets* improve cross-cultural business communication* master the subtle important art of business protocol* create a successful multicultural management programEasy-to-read mini case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace.'Managing Cultural Differences' continues to be the premier source of information on the dynamics of culture and business. Professors and trainers will benefit from the reorganized companion Instructor's Guide.
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Managing Cultural Differences/Instructors Guide
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0872015505-4
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