The Art of Writing Advertising, Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves

 
9780872511002: The Art of Writing Advertising, Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
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A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

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Other Popular Editions of the Same Title

9780844231006: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)

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ISBN 10:  0844231002 ISBN 13:  9780844231006
Publisher: Natl Textbook Co Trade, 1986
Softcover