Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition

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9780872897786: Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition

In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.



Taking into account the innovations of the 2008 Presidential campaign and new data, West offers significant updates, including:

  • advertising strategies from the dramatic nomination fight between Clinton and Obama;
  • the face-off between Obama and McCain in the general election;
  • material on ad buys, a review of issue-advocacy advertising, and content analyses of campaign ads;
  • case studies of ad appeals during both presidential and Senate campaigns;
  • stills of ads aired during the 2006 and 2008 elections.

"synopsis" may belong to another edition of this title.

About the Author:

Darrell M. West is professor of political science at Brown University. He is author or coauthor of several books on the mass media and elections including Cross Talk: Citizens, Candidates, and the Media in a Presidential Campaign (1996), The Sound of Money (1998), and Checkbook Democracy: How Money Corrupts Political Campaigns (2000). Professor West is a frequent commentator on media and elections and is the developer of the website InsidePolitics.org, which features in-depth information about state and national politics.

"About this title" may belong to another edition of this title.

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