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Combining top-notch research with real-world politics, this sixth edition provides a thorough and evenhanded assessment of congressional campaigns and elections. Herrnson s popular book argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson looks at how this dual strategy affects who wins and ultimately the entire electoral system.
New coverage includes: cases studies from the 2010 midterm elections; the impact of the Tea Party on fundraising and election outcomes; the effect of the Citizens United and other recent cases on corporate, trade association, and labor union spending; the fundraising advantages, strategies, and spending practices of different interest group entities PACs, Super PACs, 527s, and 501(C)s; the pervasive use of social media and Internet campaigns to raise money, communicate with voters, and recruit volunteers at low cost.
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Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Party Campaigning in the 1980s and coauthor of Voting Technology: The Not-So-Simple Act of Casting a Ballot and The Financiers of Congressional Elections. He is coeditor of several volumes, including The Interest Group Connection; War Stories from Capitol Hill; and Responsible Partisanship? The Evolution of American Political Parties since 1950. He has written numerous articles on Congress, campaign finance, political parties, and elections. He has served as an American Political Science Association Congressional Fellow and has received several teaching awards, including a Distinguished Scholar-Teaching Award from the University of Maryland.
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Book Description CQ Press College, 2011. Paperback. Condition: New. 6th. Seller Inventory # DADAX0872899659
Book Description CQ Press, 2011. Condition: New. book. Seller Inventory # M0872899659
Book Description CQ Press, 2011. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0872899659
Book Description CQ Press. PAPERBACK. Condition: New. 0872899659 New Condition. Seller Inventory # NEW7.0463062
Book Description Cq Pr, 2011. Paperback. Condition: Brand New. 6th edition. 362 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # __0872899659