Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it?
Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus.
Drive a Modest Car breaks it all down with 17 ideas, including:
*don't work long hours
*choose a business you care about
*embrace your best competitors
*get and keep a competitive edge
*innovate now and forever
*market your business creatively
*target your customers
*react quickly to bad news
Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.
"synopsis" may belong to another edition of this title.
Ralph Warner is a co-founder and e-publisher of Nolo.com and one of the pioneers of the self-help law movement. A graduate of Princeton University and the Boalt School of Law (U.C. Berkeley), he is the author of many books and articles aimed at making our legal system more accessible and democratic.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102629973
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00107657164
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G14Q-00839
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0873378008I3N00
Seller: WeSavings LLC, MONTGOMERY, TX, U.S.A.
Paperback. Condition: Good. No Jacket. X-Library book. Typical library markings. Ships promptly from Texas. 100% Money-Back Guarantee!!! Seller Inventory # RY-6TXF-DS3C
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0873378008I4N10
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Good. Seller Inventory # CIN0873378008G
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. First Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6040264-75
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471321978
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 0873378008