Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine) - Softcover

Cheryl Woodard

Softcover

ISBN 10: 0873378474 ISBN 13: 9780873378475

Publisher: Nolo.com, 2002

Synopsis

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries

The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.

About this title

About the Author

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.

Review

If you have to publish in today's changing print and digital media, let this book show you the way. -- Peder C. Johnson, Publisher of Desktop Journal

It's the only book I've seen that provides all the crucial information publishers need to know. -- Tim Keck, Publisher, The Stranger

The business expertise that all publishers need is well-presented in this book... -- Minneapolis Star-Tribune

Edition details

• Publisher: Nolo.com
• Publication date: 2002
• ISBN 10: 0873378474
• ISBN 13: 9780873378475
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 384