Synopsis
"Visual Merchandising: Principles and Practice" is a first-hand study of the visual approach to selling, with emphasis on the how and why of display. As a basis for fully understanding contemporary visual-merchandising philosophy, a brief history and an organizational structure are included. The current methods of visual merchandising as well as the display layout of a store are also discussed. Visual merchandising is a dominant factor in the selling process, and its future is bright due to the fact that merchandise does not sell itself. It is the job of the visual merchandiser to present the merchandise to the customer in the best possible manner so as to stimulate and increase sales as well as to create a desirable image for the store. [From the Introduction]
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Visual Merchandising: Principles and Practice
Published by
MPC Educational Publishers, 1978
ISBN 10: 0873502558
ISBN 13: 9780873502559
Used
Hardcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Good Condition. Has writing/highlighting. Five star seller - Buy with confidence! Seller Inventory # X0873502558X3
Stock Image
Visual Merchandising: Principles and Practice
Published by
MPC Educational Publishers, 1978
ISBN 10: 0873502558
ISBN 13: 9780873502559
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17374880-6