The Meeting Spectrum: An Advanced Guide for Meeting Professionals, Second Edition - Hardcover

Wright, Rudy R.; Siwek, E. J.

Hardcover

ISBN 10: 0874258391 ISBN 13: 9780874258394

Publisher: HRD Press, Inc., 2005

Synopsis

The acclaimed reference…revised and more valuable than ever

Updated to include coverage of the latest in meeting technology, the second edition of the acclaimed reference for meeting planners is more comprehensive—and useful—than ever.

Whether you are a meeting professional or new to event planning…a corporate or association executive or independent consultant…the book synthesize what you need to know to achieve professionalism in the management of conferences, exhibitions, and conventions.

Co-author Rudy Wright shares three decades of industry knowledge and experience. He is a professional conference organizer, one of the first to earn the Certified Meeting Professional designation, and founding member/past president of Meeting Professionals International.

The Meeting Spectrum is organized into five parts packed with need-to-know topics including:

1. Meetings and Meeting Managers—what makes a successful meeting, professionalism in the industry, and the Professional Conference Organizer (PCO) as part of an organization
2. Planning—setting objectives, developing programs, selecting and working with speakers, and booking entertainment
3. Administration and Logistics—budgeting and fiscal management, air and ground travel, promotion and marketing, food and beverage, and registration and housing
4. Operations—audio-visual productions, event management software, teleconferencing, virtual meetings, venue selection, pre-meeting coordination, and meeting room set-ups
5. International—hotels and facilities, exhibiting abroad, managing foreign currency, and avoiding customs and immigration bottlenecks

Plus, the book’s two appendixes conveniently compile lists of organizations in the event industry and web sites and software for event planners.

About this title

About the Author

Rudy Wright is a professional conference organizer, film-maker, author and communicator. He was vice-president of Manpower, Inc. before starting his own companies: AV/TV Systems a media production firm, and International Conference Consultants, a professional management company specializing in multinational meetings and exhibitions. Wright has been involved for 30 years in the planning, management and promotion of a variety of events on a global scale from seminars and community events to international fairs and world congresses. He was among the first in his field to earn the Certified Meeting Professional designation and is the recipient of numerous industry awards.

Wright's career in event management evolved from his background in film, video and multimedia productions, the last a visual art form he helped pioneer. Numerous festival awards attest to his creative skills as a writer, director and business communicator.

Edition details

• Publisher: HRD Press, Inc.
• Publication date: 2005
• Language: English
• ISBN 10: 0874258391
• ISBN 13: 9780874258394
• Binding: Hardcover
• Edition number: 2
• Number of pages: 400