An expanded, revised edition of a popular instructional handbook helps business owners set up shop and flourish, offering low-cost marketing techniques, strategies for creating a niche, advice on estimating costs, and much more. Reprint. 15,000 first printing.
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Paul and Sarah Edwards are the bestselling coauthors of numerous books, including Finding Your Perfect Work, The Best Home Businesses for the 21st Century, and Making Money in Cyberspace. They provide millions of people with informative and inspirational advice on self-employment through their radio and television shows, their online venues, and their popular newspaper and magazine columns.
The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc.
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