"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
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Softcover. White colorfully illus. wraps with black lettering; 189 pp. with occasional bw illustrations. Includes 8 chapters on various psychological and technical aspects of seeing: signs and symbols, film, photography, graphics, comics, typography, color, shape, lighting, the visual and the psyche, etc. Good - with writing on title page and minor scuffing to front cover. Seller Inventory # 109192
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