Managing the Resource Allocation Process: A Study of Corporate Planning and Investment - Softcover

Bower, Joseph L.

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9780875841281: Managing the Resource Allocation Process: A Study of Corporate Planning and Investment

Synopsis

The definitive examination of strategic investment from the viewpoint of the people who run the company--the CEO and principal officers. Includes four case histories that follow specific investment projects from their inception to their approval by top management. A Harvard Business School Classics Edition.

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About the Author

Joseph L. Bower, Professor of Business Administration at Harvard Business School, is the author of When Markets Quake: The Management Challenge of Restructuring Industry.

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