The Internet Strategy Handbook - Hardcover

Hardcover

ISBN 10: 0875846319 ISBN 13: 9780875846316

Publisher: Harvard Business Review Press, 1996

Synopsis

Gathers ten experts who report on their companies' successful experiences using the Internet for business applications

About this title

About the Author

MARY J. CRONIN, Mobile-Mind President, is the author of five books on technology and business strategy, including Doing Business on the Internet, a groundbreaking work that has been translated into 10 languages. As a Professor of Management at Boston College, Dr. Cronin specializes in Electronic Commerce, International Telecommunications, and Wireless Information Management.

Reviews

The surge in stock prices of any company involved with the Internet in any way attests to its impact on the business world. For companies considering taking advantage of the Internet, Cronin, author of Doing Business on the Internet (1994), has gathered here 10 experts who report on their companies' successful experiences. Several of the companies, like DEC and Dow Jones, increased sales by developing products and services for use in accessing the Internet or by becoming a provider of information on the Internet. Other companies, like Lockheed Martin, Genentech, and Schlumberger, used the Internet for various business applications, such as recruitment, marketing, training, and research. Cronin includes a particularly useful chapter by Internet consultant Joel Maloff outlining a methodology for measuring the benefits and costs of connecting to the Internet. Appendixes include a chronology of the Internet's growth and highlight contributors' and their organizations' home pages. David Rouse

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1996
• Language: English
• ISBN 10: 0875846319
• ISBN 13: 9780875846316
• Binding: Hardcover
• Edition number: 1
• Number of pages: 296
• Editor: Cronin Mary J.