Reputation: Realizing Value from the Corporate Image - Hardcover

Fombrun, Charles J.

Hardcover

ISBN 10: 0875846335 ISBN 13: 9780875846330

Publisher: Harvard Business Review Press, 1996

Synopsis

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

About this title

About the Author

Charles Fombrun is research professor of management at the Stern School of Business, New York University.

Reviews

Management professor Fombrun beckons us inside many of the most admired companies in the U.S. to scrutinize the workings of the most intangible asset of all: corporate reputation. Much of what he says has appeared in highly specialized publications; in fact, his book represents the most recent popularized version of this topic--and one that is easy to read and understand. A second part focuses on specific industries--fashion, financial services, MBA schools, and specific companies--all to drive home points made in the first part. Barbara Jacobs

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1996
• Language: English
• ISBN 10: 0875846335
• ISBN 13: 9780875846330
• Binding: Hardcover
• Number of pages: 456