Competing in the Age of Digital Convergence is a product of a conference on the computer, telecommunications, and consumer electronics industries held at the Harvard Business School in October 1994. Drawing from a wide range of company and industry examples and a variety of analytical perspectives, the authors explore the dynamics of the rapidly evolving digital environment. The papers are organized into four sections: Part I provides an historical perspective on the computer industry; Part II addresses prospects for industry convergence; Part III identifies economic, legal, and managerial challenges, with particular emphasis on product and process development and the role of inter-firm alliances. David Yoffie's introduction accentuates underlying themes, suggesting that commercial success and sustained advantage are more effectively achieved through "creative combinations" of available technologies and new managerial capabilities than through radical technological innovations.
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David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.From Booklist:
Most neologisms and coined phrases used to describe new technology rapidly become worn out by overuse and media hype. Though the phrase digital convergence is not all that new (it has been in use for more than a decade), it is still unfamiliar to many ears. Digital convergence refers to the "intersection of computers, communications, and consumer electronics." Using a television to search the Internet is but one example. This convergence has major economic, legal, and managerial implications for many companies. Recognizing this, the Harvard Business School hosted a colloquium in the fall of 1994 called "Colliding Worlds: The Convergence of Computers, Telecommunications, and Consumer Electronics." Edited by Yoffie, a professor of international business administration at Harvard, this book is a collection of papers presented at that meeting. One major focus of the presenters is the evolution of the computer industry in light of this convergence. David Rouse
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