Technology Integration: Making Critical Choices in a Dynamic World (Management of Innovation and Change) - Hardcover

Iansiti, Marco

Hardcover

ISBN 10: 0875847870 ISBN 13: 9780875847870

Publisher: Harvard Business Review Press, 1997

Synopsis

How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the "space" between the creation and the application of technology. The Management of Innovation and Change Series. "Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world."--Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.

About this title

From the Back Cover

Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world." --Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.

Iansiti gives us a deep understanding of the essential role played by technology integration in the development of high-performance products and services. His exploration of this topic is very insightful and creative, and his findings will be of major interest to both innovation researchers and technology managers. --Eric von Hippel, Professor, Management of Technology, Sloan School of Management, Massachusetts Institute of Technology

The rapid development of new products is a key to an organization's ability to thrive in changing environments. Iansiti's book provides an entirely fresh way to understand and manage new product development processes. Anchored by extensive project data from five industries over multiple continents, Technology Integration introduces new ways of coupling R&D capabilities to manufacturing possibilities and application context. It is a testimony to the power of field research to substantially inform and broaden both the theory and the practice of product development processes. This is an important, serious book for technology management scholars and managers. --Michael Tushman, Phillip Hettleman Professor of Management, Columbia University

In Technology Integration, Marco Iansiti codifies new, powerful technology management practices to help beleaguered managers deal with the blinding pace of technologies and the product and market choices they present. Through deep and broad empirical analysis of high-technology winners and losers, he makes these management practices visible, coherent, and persuasive. --Robert L. Martin, Technology Officer, Lucent Technologies

Professor Iansiti's investigations highlight and provide compelling analytical proof that today's complex technologies require a technology integration capability in order to achieve competitive development costs and rapid time to market. --Dr. Gerhard H. Parker, Executive Vice President, Technology and Manufacturing Group, Intel Corp.

About the Author

Marco Iansiti is an HBS professor and the co-chair of Harvard’s PhD program in Information Technology Management.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1997
• ISBN 10: 0875847870
• ISBN 13: 9780875847870
• Binding: Hardcover
• Language: English
• Number of pages: 249