On-Line Profits: A Manager's Guide to Electronic Commerce - Hardcover

Keen, Peter G. W.; Ballance, Craigg

Hardcover

ISBN 10: 0875847900 ISBN 13: 9780875847900

Publisher: Harvard Business School Pr, 1997

Synopsis

Illustrates terms and concepts associated with the technical, commercial, and organizational aspects of doing business on-line

About this title

From the Publisher

Also available in hardcover, at $34.95, isbn 0875847900

From the Back Cover

Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen. --Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network Arcane language and unfamiliar technology have long made the business uses of telecommunications opaque to managers and information systems specialists. On-Line Profits changes all that. Keen and Ballance use clear prose and simple explanations to make the ideas broadly accessible. --Paul Gray, Professor and Chair, Program in Information Science, Claremont Graduate University Peter Keen once said that the telecommunications revolution of the 90s would make the development of the microchip in the 80s look like a turtle on valium. In On-Line Profits, he not only describes how the revolution is affecting electronic commerce but shows that, to be competitive into the next century, companies must begin embracing electronic commerce now. --Dan R. Carmichael, CPCU, President and CEO, Ivans, Inc.

Edition details

• Publisher: Harvard Business School Pr
• Publication date: 1997
• Language: English
• ISBN 10: 0875847900
• ISBN 13: 9780875847900
• Binding: Hardcover
• Edition number: 1
• Number of pages: 290