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Do Lunch or Be Lunch is a counterweight to the management trends that have swept business in the last few years. Trends such as reengineering, downsizing, and maximizing shareholder value will in most cases not be successful because they are fundamentally unpredictable for employees and employers alike. On the other hand, the more predictable a company can make itself, the more effective it will be. Stevenson peppers the book with his observations that come from his experience as an entrepreneur and founder of several businesses as well as his tenure on the board of directors for over 25 companies.
A thoughtful and pathbreaking book, written by that very rare person who is both thinker and doer. In the midst of lots of fluff written about business, this is a reflective book of great substance. --Stan Davis, author of Future Perfect
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