Synopsis
People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. This title presents an argument for predictability as the most powerful of management tools. It says that - it's mutual predictability that helps people (and organizations) eat - not get eaten.
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About the Author
Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.
From the Back Cover
I'm pretty sure that business books that are this stimulating and fun are illegal. This book is spectacular, a true gem. --Eileen Shapiro, author of Fad Surfing in the Boardroom
A thoughtful and pathbreaking book, written by that very rare person who is both thinker and doer. In the midst of lots of fluff written about business, this is a reflective book of great substance. --Stan Davis, author of Future Perfect
Reviews
In a refreshingly humanistic approach to economic forecasting, Stevenson (mathematics, Harvard Business Sch.) demonstrates how people must work together toward their common good to survive and prosper. From primitive hunting-and-gathering communities whose members can literally be eaten to modern business conglomerates where divisions can be consumed, the need for predictability is a powerful force for action and inaction, states the author. Using examples from law, religion, and mythology, Stevenson dispels the idea that efficient economic models can predict complex outcomes with certainty. However, he does show how we can as individuals and organizations create more predictable environments by recognizing the interconnectivity of our behavior. Highly entertaining, his work is a welcome addition to economics, business, and ethics collections in public and academic libraries.?Robert L. Balliot Jr., East Greenwich Free Lib., R.I.
Copyright 1997 Reed Business Information, Inc.
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Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future
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Do Lunch or Be Lunch
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Do Lunch or Be Lunch
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