On-Line Profits: A Manager's Guide to Electronic Commerce - Softcover

Keen, Peter G. W.; Ballance, Craigg

Softcover

ISBN 10: 0875848214 ISBN 13: 9780875848211

Publisher: Harvard Business Review Press, 1997

Synopsis

Illustrates terms and concepts associated with the technical, commercial, and organizational aspects of doing business on-line

About this title

About the Author

Craigg Ballance is vice president and senior partner of Stratsys Consulting Services in Toronto, Canada.

From the Back Cover

Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen. --Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network Arcane language and unfamiliar technology have long made the business uses of telecommunications opaque to managers and information systems specialists. On-Line Profits changes all that. Keen and Ballance use clear prose and simple explanations to make the ideas broadly accessible. --Paul Gray, Professor and Chair, Program in Information Science, Claremont Graduate University Peter Keen once said that the telecommunications revolution of the 90s would make the development of the microchip in the 80s look like a turtle on valium. In On-Line Profits, he not only describes how the revolution is affecting electronic commerce but shows that, to be competitive into the next century, companies must begin embracing electronic commerce now. --Dan R. Carmichael, CPCU, President and CEO, Ivans, Inc.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1997
• Language: English
• ISBN 10: 0875848214
• ISBN 13: 9780875848211
• Binding: Paperback
• Edition number: 1
• Number of pages: 304