Sense & Respond: Capturing Value in the Network Era - Hardcover

Hardcover

ISBN 10: 0875848354 ISBN 13: 9780875848358

Publisher: Harvard Business Review Press, 1998

Synopsis

From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities. "Sense & Respond offers useful, interesting advice for companies of all shapes and sizes and can be a source of particular inspiration for those planning major changes. For businesses that are planning ahead, Sense & Respond is an educational look into the future, and it's a warning to those that are behind the curve."--CIO

About this title

About the Author

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.

Reviews

Until only recently, most companies took the "make and sell" approach to doing business. Products were manufactured and put on shelves for customers to buy. As improved service and continuous improvement came into vogue, the customer was added to the mix. Companies began actively to seek input and feedback. The new technologies that now enable networking, however, allow and even dictate a "virtual" environment, where customers become an integral part of the strategic process. Similarly, employees at all levels are being included in these networks. This collection of papers investigates the infrastructure needs for such an environment, develops strategies for "sensing" the customer and the employee, specifies the capabilities required to "respond," and analyzes how organizations will then be transformed. The 14 papers were presented at a 1995 Harvard Business School colloquium called "Multimedia and the Boundaryless World," the third such conducted by the school to investigate the "information technology revolution." David Rouse

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1998
• Language: English
• ISBN 10: 0875848354
• ISBN 13: 9780875848358
• Binding: Hardcover
• Number of pages: 339
• Editor: Bradley Stephen P., Nolan Richard L.