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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Brand new copy. First printing with full number line. 255 pages including index. Size: 8vo - over 7¾" - 9¾" tall. Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational, international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company¿the metanational¿defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale 1st Printing 1st Printing 1st Printing. Seller Inventory # 000849
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.26. Seller Inventory # Q-0875848702