"synopsis" may belong to another edition of this title.
Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean
"The world's most successful companies are aggressively promoting, protecting, and marketing their own intellectual property. As underscored in Rembrandts in the Attic, the stakes are enormous-billions of dollars-for those companies that successfully mine and maximize the value of their patented ideas."
-Rick Thoman, President and CEO, Xerox Corporation
"Rembrandts in the Attic is the first clear guide to the strategy challenges posed by the growing role of intellectual property in global economic competition. Companies and countries that understand how to meet those challenges will succeed. Those that don't will lose."
-Peter G. Peterson, Chairman, The Blackstone Group, and Former United States Secretary of Commerce
"Intellectual property may be an old subject, but one of vital importance to our global economy. This intriguing book will stimulate creative thinking in your business and provide ideas for everyone-from inventors to corporate executives."
-Jack D. Kuehler, Retired Vice Chairman and Former President of IBM
"A wake-up call for senior executives everywhere."
-Stephen P. Fox, Director of Intellectual Property, Hewlett-Packard Company
"Rembrandts in the Attic is a seminal book about a vital but often forgotten topic. Read it, and you'll never again think about patents in the same way."
--Gil Amelio, Founder AmTech, LLC and former CEO of Apple Computer and National Semiconductor
"Intellectual capital, such as patents, is the fuel that powers innovation. Rembrandts in the Attic is a must-read for any CEO interested in innovation and intellectual capital."
--Bob Howe, CEO, Scient
"Like it or not, patents have become a major force in business. Rivette and Kline illustrate the importance of senior-level management's involvement in the intellectual property strategy of a successful corporation, and present a road map to a solid patent strategy."
--Rich Belgard, Columnist, "PatentWatch"
"Rembrandts in the Attic is prerequisite reading for investors and managers of high-technology companies. Rivette and Kline present a convincing case for why managing patents will become increasingly important with the growth of knowledge-based economies."
--Bob Barrett, Founding Partner, Battery Venture
"Fully 76 percent of the Fortune 100's total market capitalization is represented by intangible assets, such as patents, copyrights, and trademarks. Yet corporations still focus their attention on tangibles. Rembrandts in the Attic provides deep and actionable insight into how leading corporations are managing and extracting value from the most tangible of the intangibles-patents."
-Peter J. King, Managing Partner, Arthur Andersen's Intellectual Property Asset Management Practice
AUTHORBIO: Kevin G. Rivette is co-founder and chairman of Aurigin Systems, Inc., which develops intellectual property management solutions. A former patent attorney, he is a frequent speaker on patent strategy issues.
David Kline is a business strategy consultant specializing in patent strategy and e-commerce-related business opportunities. A commentator on public radio's Marketplace program, he is also the author of Road Warriors.
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