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Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES) - Hardcover
Synopsis
The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.
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About the Author
SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.
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- PublisherJossey-Bass
- Publication date1982
- ISBN 10 0875895468
- ISBN 13 9780875895468
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages416
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Asking Questions : A Practical Guide to Questionnaire Design
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ISBN 10: 0875895468
ISBN 13: 9780875895468
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Asking Questions : A Practical Guide to Questionnaire Design
Published by
Wiley & Sons, Incorporated, John, 1982
ISBN 10: 0875895468
ISBN 13: 9780875895468
Used
Hardcover
First Edition
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Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
Published by
Jossey-Bass (edition First Edition), 1982
ISBN 10: 0875895468
ISBN 13: 9780875895468
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