Creating Commercial Music: Advertising * Library Music * TV Themes * and More - Softcover

Bell, Peter

Softcover

ISBN 10: 087639201X ISBN 13: 9780876392010

Publisher: Berklee Press, 2020

Synopsis

(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Edition details

• Publisher: Berklee Press
• Publication date: 2020
• Language: English
• ISBN 10: 087639201X
• ISBN 13: 9780876392010
• Binding: Paperback
• Number of pages: 168