Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself - Hardcover
Synopsis
Discusses the importance of public relations, tells how to create a promotional campaign, and looks at specific public relations problems for medical and legal practices, authors, and nonprofit organizations
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Reviews
This book is an easy-to-read, practical, and informative introduction to the art of public relations. Beals, who has a background in radio, television, and public relations, provides readers with a crash course in ways to promote their businesses, products and services, and themselves. Sage advice is given on writing news releases, attracting media attention, setting up and preparing for interviews, and conducting appropriate follow-up with media representatives. Charts are provided to show how to do self-evaluation, analyze competitors, develop customer profiles, and attract new clients. Special chapters are provided on promotion techniques for lawyers, doctors, authors, and nonprofit organizations. This work will be useful to anyone seeking a self-help guide to publicity. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1990 Reed Business Information, Inc.
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