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Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself - Hardcover
Synopsis
Discusses the importance of public relations, tells how to create a promotional campaign, and looks at specific public relations problems for medical and legal practices, authors, and nonprofit organizations
"synopsis" may belong to another edition of this title.
From Library Journal
This book is an easy-to-read, practical, and informative introduction to the art of public relations. Beals, who has a background in radio, television, and public relations, provides readers with a crash course in ways to promote their businesses, products and services, and themselves. Sage advice is given on writing news releases, attracting media attention, setting up and preparing for interviews, and conducting appropriate follow-up with media representatives. Charts are provided to show how to do self-evaluation, analyze competitors, develop customer profiles, and attract new clients. Special chapters are provided on promotion techniques for lawyers, doctors, authors, and nonprofit organizations. This work will be useful to anyone seeking a self-help guide to publicity. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1990 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherChronicle Books Llc
- Publication date1990
- ISBN 10 0877015856
- ISBN 13 9780877015857
- BindingHardcover
- LanguageEnglish
- Number of pages200
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Expose Yourself : Using the Power of Public Relations to Promote Your Business and Yourself
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Expose Yourself : Using the Power of Public Relations to Promote Your Business and Yourself
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Expose Yourself : Using the Power of Public Relations to Promote Your Business and Yourself
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Hardcover. Condition: Used: Acceptable. Hardback with D/J in very good condition apart from small tear on front right bottom corner. Synopsis Discusses the importance of public relations, tells how to create a promotional campaign, and looks at specific public relations problems for medical and legal practices, authors, and nonprofit organizations. Seller Inventory # 23786
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