Marketing Information Systems: Creating Competitive Advantage in the Information Age

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9780877092902: Marketing Information Systems: Creating Competitive Advantage in the Information Age
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Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace.

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About the Author:

Kimball P. Marshall is an associate professor at Jackson State University.

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Marshall, Kimball
Published by Boyd & Fraser Pub Co (1995)
ISBN 10: 0877092907 ISBN 13: 9780877092902
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Kimball Marshall
Published by Boyd & Fraser Pub Co (1995)
ISBN 10: 0877092907 ISBN 13: 9780877092902
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