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Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace.
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Kimball P. Marshall is an associate professor at Jackson State University.
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Book Description Boyd & Fraser Pub Co, 1995. Paperback. Condition: New. Never used!. Seller Inventory # P110877092907
Book Description Boyd & Fraser Pub Co, 1995. Condition: New. book. Seller Inventory # M0877092907