Items related to Segmentation & Positioning for Strategic Marketing...
Synopsis
Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, CHAID, and classification and regression trees. Other chapters deal with perceptual positioning maps-point and vector, value maps laddering techniques, and quadrant analysis. Myers uses examples to explain research analysis and provides practical information. In addition to explaining how to evaluate results, he provides caveats and explains pitfalls of each technique.
"synopsis" may belong to another edition of this title.
About the Author
James H. Myers, Ph.D. was professor of marketing at the Drucker School at Claremont Graduate University, for 22 years. Prior to that, he taught for 20 years at the Graduate School of Business Administration, University of Southern California. Before entering academia, Myers was manager of the Management Research Division at the Prudential Insurance Company’s regional headquarters in Los Angeles. Myers is the author or coauthor of 7 books and more than 60 articles in the areas of marketing management, strategic marketing research, and customer satisfaction. He has also given many presentations on these and other topics to business and professional groups throughout the country. Myers has done extensive consulting in the areas of marketing research, market segmentation, product/service positioning, and new product opportunity identification. His clients have included Eastman Kodak, British Telecom, Frito-Lay, Gemini Management Consulting, and Pacific Gas & Electric Co.
"About this title" may belong to another edition of this title.
Search results for Segmentation & Positioning for Strategic Marketing...
Stock Image
Segmentation & Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0877572593-3-32102731
Quantity: 1 available
Stock Image
Segmentation and Positioning for Strategic Marketing Decisions
Published by
McGraw-Hill Education, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6049465-6
Quantity: 2 available
Stock Image
Segmentation and Positioning for Strategic Marketing Decisions
Published by
McGraw-Hill Education, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP17032866
Quantity: 1 available
Stock Image
Segmentation and Positioning for Strategic Marketing Decisions
Published by
McGraw-Hill Education, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4346378-6
Quantity: 1 available
Stock Image
Segmentation & Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0877572593I4N00
Quantity: 1 available
Stock Image
Segmentation & Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0877572593I4N01
Quantity: 1 available
Stock Image
Segmentation & Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub (edition 1), 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0877572593-7-1-13
Quantity: 1 available
Stock Image
Segmentation Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: Bulk Book Warehouse, Rotterdam, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. No dustcover. Former library copy with library markings and/or jacket. Seller Inventory # 581QRT000OCL_ns
Quantity: 1 available
Stock Image
Segmentation & Positioning for Strategic Marketing Decisions
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572593
ISBN 13: 9780877572596
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_428978768
Quantity: 1 available
Seller Image
Segmentation and Positioning for Strategic Marketing Decisions
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe; Condition: Gut. 358 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 710. Seller Inventory # 2229226
Quantity: 3 available