Advertising Essentials (Essentials Study Guides) - Softcover

Ogden, James R.

Softcover

ISBN 10: 0878919066 ISBN 13: 9780878919062

Publisher: Research & Education Association, 1992

Synopsis

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Advertising includes the definition of marketing, advertising classifications, structure of the advertising business, consumer behavior decisions, market segmentation, media planning, print media production, broadcast media production, copyrighting, advertising design, sales promotion, business/corporate advertising and public relations, nonprofit advertising, and international advertising.

About this title

From the Back Cover

REA’s Essentials is an insightful series of practical and informative study guides covering nearly 100 subjects.

Our study guide for Advertising is packed with student-friendly topic reviews that explain everything about Advertising. It’s a handy resource when preparing for Advertising exams or doing homework, and makes a great textbook companion.

The Essentials of Advertising is also an invaluable resource for Advertising teachers outlining a course curriculum, writing exams, and developing classroom assignments.

Edition details

• Publisher: Research & Education Association
• Publication date: 1992
• Language: English
• ISBN 10: 0878919066
• ISBN 13: 9780878919062
• Binding: Paperback
• Number of pages: 80