No Static: A Guide to Creative Radio Programming - Softcover

McCoy, Quincy

Softcover

ISBN 10: 0879307072 ISBN 13: 9780879307073

Publisher: Backbeat Books, 2002

Synopsis

Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air – and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and – ultimately – higher ratings leading to higher revenue.

About this title

About the Author

Quincy McCoy has over 30 years radio experience as a DJ, program and music director, operations manager, and industry consultant. Former urban editor and senior editor of Gavin, McCoy currently is senior vice president, music and radio programming, Sonicnet & MTVi.

Review

"If you think you've read all McCoy has to say about getting your staff to work at its highest possible level, about triggering creativity from every breathing person at your station, and about dealing with consultants, researchers, competition, and the dizzying changes brought on by consolidation and technology, you've got another think -- and one hell of a book -- coming." -- Ben Fong-Torres, pop culture journalist; former Managing Editor of Gavin, a leading trade magazine for the radio industry

"One of the most painful things for radio people to acknowledge is not just where radio is less than it could be, but where it is less than it used to be. It's a discussion that's essential, however, and Quincy McCoy conducts it with the deft touch of one who knows the business both from the inside and the outside." -- David Hinckley, critic at large, The Daily News

"Quincy McCoy has been an inspiration for my staff and me for many years. His unique and creative perspective has given me valuable insight on how to reinvent even the most mundane of tasks. In fact, the door to my office is adorned with 'Quincy Quotes,' alongside many of the greatest philosophers of our time." -- Danny Buch, Senior Vice President of Promotion, Atlantic Records

"Quincy McCoy has not come away from 30 years in the radio business empty-handed. He's written a great book about the life of the business -- and the business of life. It's all here -- from what to play to how to play it. But the accent is on the main ingredient in this mix, the straw that stirs the drink, YOU! And with that approach, McCoy has transformed radio from just another gig into a powerful tool for community action, social justice, and personal empowerment. Call it what you will -- heart, soul, attitude -- this book has it. And it's told with all the grace, style, and clarity of Louis Armstrong hitting a high C." -- Laurence B. Chollet, Book Reports, BPI Entertainment News Wires

"This book should be in every broadcast professional's library, period." -- The Urban Network

"When I was confronted with a problem or needed information concerning a certain issue, I would seek out an individual who was an expert in that area. Quincy McCoy is who veterans and beginners alike turn to when the truth is needed. This book will become a 'must read' resource for broadcasters -- in schools and out -- for years to come." -- Cathy Hughes, President and CEO, Radio One, Inc.

Edition details

• Publisher: Backbeat Books
• Publication date: 2002
• Language: English
• ISBN 10: 0879307072
• ISBN 13: 9780879307073
• Binding: Paperback
• Number of pages: 272