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Promoting Issues & Ideas: A Guide to Public Relations for Nonprofit Organizations - Softcover

M Booth & Associates, Inc.

 
9780879545949: Promoting Issues & Ideas: A Guide to Public Relations for Nonprofit Organizations

Synopsis

The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

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