Music in the Marketplace - Hardcover

Cusic, Don

Hardcover

ISBN 10: 0879726938 ISBN 13: 9780879726935

Publisher: Popular Pr of Bowling Green State

Synopsis

Offers a detailed overview of the business of popular music, showing how it fits into popular culture and how it is disseminated in the American commercial market. Explores subjects such as money flow, talent acquisition and development, and promotion, and discusses marketing strategies and the marketing of specialty areas such as classical, jazz, bluegrass, and folk by small independent labels. Of interest to students and scholars of popular culture and popular music fans. Paper edition (unseen), $22.95. Annotation c. by Book News, Inc., Portland, Or.

About this title

From the Back Cover:

Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.

Review:

College-level audiences will appreciate this detailed review of the business of popular music. Cusic's focus on the companies which produce artists and recordings provides an unusual perspective juxtaposing business ideas and development with popular culture and music trends. >From the accuracy of charts to specialty music labels, this covers many facets of the music industry. -- Midwest Book Review

About this edition

• Publisher: Popular Pr of Bowling Green State
• ISBN 10: 0879726938
• ISBN 13: 9780879726935
• Binding: Hardcover
• Number of pages: 189