How to Write a Good Advertisement: A Short Course in Copywriting

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9780879803971: How to Write a Good Advertisement: A Short Course in Copywriting
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How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade

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Victor O. Schwab
Published by Image Book Company (1962)
ISBN 10: 0879803975 ISBN 13: 9780879803971
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Book Description Image Book Company, 1962. PAP. Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IP-9780879803971

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Schwab, Victor O.
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Book Description Wilshire Book Company 12/1/1982, 1982. Paperback or Softback. Condition: New. How to Write a Good Advertisement: A Short Course in Copywriting. Book. Seller Inventory # BBS-9780879803971

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Schwab, Victor O
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Book Description Wilshire Book Company, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0879803975

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Schwab, Victor O
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Book Description Wilshire Book Company. PAPERBACK. Condition: New. 0879803975 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.29. Seller Inventory # OTF-S-9780879803971

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Victor O. Schwab
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Book Description Wilshire Book Co. Paperback. Condition: New. Dimensions: 11.0in. x 8.2in. x 0.6in.Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegies How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwabs classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective ad. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what youve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780879803971

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Victor O. Schwab
Published by Image Book Company, Australia (1985)
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Book Description Image Book Company, Australia, 1985. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Seller Inventory # AAV9780879803971

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Victor O. Schwab
Published by Image Book Company, Australia (1985)
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Book Description Image Book Company, Australia, 1985. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Seller Inventory # AAV9780879803971

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Schwab, Victor O.
Published by Wilshire Book Company (1982)
ISBN 10: 0879803975 ISBN 13: 9780879803971
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Book Description Wilshire Book Company, 1982. Paperback. Condition: New. Seller Inventory # INGM9780879803971

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Victor O. Schwab
Published by Wilshire Book Co (1985)
ISBN 10: 0879803975 ISBN 13: 9780879803971
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Book Description Wilshire Book Co, 1985. Paperback. Condition: New. Seller Inventory # DADAX0879803975

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Victor O. Schwab
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