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Online and On Mission: Practical Web Strategy for Breakthrough Results - Softcover

C. David Gammel

 
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Softcover
ISBN 10: 0880343117 ISBN 13: 9780880343114
Publisher: ASAE & The Center for Association Leadership, 2009

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Synopsis

With the help of this new guide, say goodbye to a website that tries to do too many things only to end up with lackluster results. Get insight into revenue, market need, and marketing strategies that can quickly transform your site into one of the most powerful marketing and communication tools ever! Quick highlights include these:

  • Seven drivers that should steer the development and execution of your website;
  • Results-driven revenue, marketing, and branding strategies that really work;
  • How to formulate and implement your web strategy.

    • Transform your website into a mission-centric reflection of the value of your organization.

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    About the Author

    C. David Gammel is currently the executive director of the Entomological Society of America. Formerly a long time consultant and speaker, David has spoken internationally to Fortune 500 companies, small business, and nonprofit executives on diverse subjects from web strategy to technology to international business assignments to online culture.

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