On-Demand Printing : The Revolution in Digital and Customized Printing - Hardcover

Fenton, Howard M.; Romano, Frank J.; Romano, Frank And Fenton, Howard

Hardcover

ISBN 10: 0883621940 ISBN 13: 9780883621943

Publisher: Printing Industries Pr, 1997

Synopsis

The most comprehensive and up-to-date book on on-demand printing! It will help you understand the rapid changes that are taking place and provide a base of knowledge for decision making.

About this title

From the Back Cover

Technologies, applications, marketing, sales and beyond!

The most comprehensive, up-to-date guide to on-demand printing.

On-demand printing is revolutionizing the short-run printing business. On-Demand Printing, Second Edition presents all the concepts, economics, technologies and applications you need to serve this exploding market-profitably. In this completely revised edition, two of the graphics art industry's leading consultants review all your latest options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure. Learn about: Commercial applications, book publishing, in-house applications, labels and beyond. Second-generation, database-integrated variable printing. Paper and bindery issues. Digital files and networks. The commercial service provider business. Planning for the future.

Understand the advantages and tradeoffs associated with every demand printing technology, including high-speed copiers, hybrids, high-quality printers and color copiers. Don't miss in-depth, up-to-date reviews of these and other leading competitors: Agfa Chromapress, Presstek Technologies, IBM Printing Systems, Indigo E-Print 1000, Kodak Lionheart, Scitex Digital Presses, T/R Systems MicroPress, Xeikon DCP/32D and Xerox DocuTech.

To make a profit in this fast-growing, fast-changing marketplace, you need the best, most current insight you can find. You need On-Demand Printing, Second Edition.

From the Inside Flap

The most comprehensive (over 30 chapters) and up-to-date book on on-demand printing! The second edition summarizes the concepts, technologies, and applications of on-demand printing. It will help you understand the rapid changes that are taking place and provide a base of knowledge for decision making. Extensively revised, the second edition discusses markets and applications, commercial applications, technology, and specific devices and includes one new section and eight new chapters. The new section addresses such subjects as marketing and sales, the role of paper, second-generation variable printing, the Internet, and bindery issues.

Edition details

• Publisher: Printing Industries Pr
• Publication date: 1997
• ISBN 10: 0883621940
• ISBN 13: 9780883621943
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 320