Typography Primer - Softcover

Anthony Faiola; Faiola, Anthony

Softcover

ISBN 10: 0883622629 ISBN 13: 9780883622629

Publisher: Graphic Arts Technical Fndtn, 2000

Synopsis

Written for the layman, this introductory-level text explores the basics of typography, including the anatomy of type, measuring systems, visual factors, design factors, layout systems, and digital fonts.

About this title

From the Inside Flap

Typography not only refers to the art and craft of creating and/or setting type professionally, but it also includes the rules and conventions that govern the assembling of type into aesthetically appealing and readable pages. With the advances of desktop publishing, the basics of typography are easily taken for granted, but what people often consider to be just letters and fonts proves to be a science in itself. This book presents the vocabulary, classifications, and aesthetic principles associated with typography. From the earliest visual communication of prehistoric images through the developments of digital type, basics such as the construction of type and measurement systems clarify the design considerations of typography that lead to more legible, cohesive, well-balanced compositions. It is ideal for educators, students, and graphic artists—anyone who is interested in understanding this most basic element of graphic communication.

Edition details

• Publisher: Graphic Arts Technical Fndtn
• Publication date: 2000
• ISBN 10: 0883622629
• ISBN 13: 9780883622629
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 150