Introduction to Graphic Communication (46.65%) - Softcover

Harvey Robert Levenson Ph.D.

Softcover

ISBN 10: 088362589X ISBN 13: 9780883625897

Publisher: PIA/GATFPress, 2007

Synopsis

Dr. Levenson, the department head of Graphic Communication at California Polytechnic State University, authored Introduction to Graphic Communication specifically for students, but given its broad-based approach to graphic communication, its content can be just as helpful to any professional who wants to gain a more thorough understanding of graphic arts, printing, design, publishing, and related fields. In addition to providing historical examinations of common and uncommon printing and graphic communications practices, Introduction to Graphic Communication offers a comprehensive background on the development and uses of the Internet, World Wide Web, and telecommunications. This book also includes a detailed examination of technological transitions, how new technology can be effectively implemented, and sustainability practices.

About this title

From the Inside Flap:

Graphic communication...everyone’s business Regardless of a person’s field or discipline, graphic communication is practiced everywhere. Introduction to Graphic Communication provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations. This survey book addresses a wide range of topics dealing with graphic communication—background, concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging—that will allow the reader to intelligently understand the industry: · What is graphic communication? · History of printing · History of the Internet and the World Wide Web · Technological transitions and implementing new technology · Industry segments · Paper, ink, toner · Prepress · Printing processes · Postpress and finishing · Telecommunication · Printing industry business practices The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli.

About the Author:

Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.

About this edition

• Publisher: PIA/GATFPress
• Publication date: 2007
• ISBN 10: 088362589X
• ISBN 13: 9780883625897
• Binding: Perfect Paperback
• Number of pages: 256