Essential companion to those who wish to accept and benefit from the future business and cultural realities we face. Provides insights into negotiating successfully with Canadians, Mexicans, and U.S. Americans. Paper. DLC: Free trade - North America.
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Jeffrey D. Abbott is Consultant in Corporate Strategy at Brown-Forman Corporation, Louisville, Kentucky. He has held management positions in two Mexican-American joint corporate ventures, and served as Visiting Foreign Professor at the ITESM, Monterrey, Mexico.
Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.
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