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Synopsis
One of the nation's most prestigious communication counselors reveals the secrets to success and power that he has passed on to an exclusive group of top business and government leaders. $40,000 ad/promo. Tour.
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From Publishers Weekly
In this helpful version of a briefing designed for senior executives, public relations specialist Dilenschneider ( Power and Influence ) suggests that leaders must concentrate more on the big picture (spotting trends and managing agendas) than on "media relations or crisis checklists." Proposing that leadership has supplanted mere management and administration, he first discusses the "raw materials" of leadership (e.g., vision and values). He then addresses the communications landscape (e.g., the increased speed of events), the communications "template" (how to use research and staff) and the goals of leadership (how to reach other opinion leaders and maintain goodwill). He writes efficiently, augmenting his short chapters with lists and section summaries. While he covers important ground, his anecdotes are more valuable than his aphorisms, few of which are wholly original. $40,000 ad/promo; author tour.
Copyright 1992 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherHarpercollins
- Publication date1992
- ISBN 10 0887304672
- ISBN 13 9780887304675
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages304
- Rating
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A Briefing for Leaders: Communication As the Ultimate Exercise of Power
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A Briefing for Leaders: Communication As the Ultimate Exercise of Power
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A Briefing for Leaders: Communication As the Ultimate Exercise of Power
Published by
Harpercollins, 1992
ISBN 10: 0887304672
ISBN 13: 9780887304675
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Hardcover. Condition: Very Good. First Edition. Hardcover with good dust jacket. Pages are clean and unmarked. Very slightly foxed. Covers show minor shelf wear, slightly bumped corners. Binding is tight, hinges strong. Dust jacket shows a crease on the front and light edge wear.; 100% Satisfaction Guaranteed! Ships same or next business day! Seller Inventory # 142108020040
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A Briefing for Leaders: Communication as the Ultimate Exercise of Power
Published by
HarperCollins Publishers, 1992
ISBN 10: 0887304672
ISBN 13: 9780887304675
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A Briefing for Leaders: Communication as the Ultimate Exercise of Power
Published by
HarperCollins Publishers, 1992
ISBN 10: 0887304672
ISBN 13: 9780887304675
Used
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A Briefing for Leaders: Communication As the Ultimate Exercise of Power
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A Briefing For Leaders
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Hardcover. Condition: Good. Dust Jacket Condition: Good. One of the nation's most prestigious communication counselors reveals the secrets to success and power that he has passed on to an exclusive group of top business and government leaders. $40,000 ad/promo. Tour. Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123624828
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Briefing for Leaders : Communication As the Ultimate Exercise for Power
Published by
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ISBN 10: 0887304672
ISBN 13: 9780887304675
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A Briefing for Leaders: Communication as The Ultimate Exercise of Power
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Condition: Muy bueno. EAN: 9780887304675 Tipo: Libros Título: A Briefing for Leaders: Communication as The Ultimate Exercise of Power Autor: Dilenschneider, Robert L. Editorial: Harpercollins Formato: Tapa dura. Seller Inventory # Happ-2025-01-17-55190a89
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A Briefing for Leaders: Communication as the Ultimate Exercise of Power
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ISBN 10: 0887304672
ISBN 13: 9780887304675
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