The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace - Hardcover

Kevin J. Clancy

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9780887304811: The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

Synopsis

In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.

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