Synopsis
The first book on managing major sales from the bestselling author of SPIN® Selling.
"synopsis" may belong to another edition of this title.
About the Author
Neil Rackhman is President and founder of Huthwaite, Inc., an international research and consulting firm in Purcellville, Virginia. His organization researches, consults, and gives seminars for over 200 leading sales organizations around the world including Xerox, AT&T, and Kodak. His academic background is in research psychology. While a Research Fellow at Sheffield University, England, he developed a range of behavior analysis techniques which allow statistical measurement of complex interactive skills such as negotiating and selling. He is the author of eight books including the bestselling SPIN® selling, as well as Making Major Sales, Major Account Sales Strategy, and over 50 articles.
"About this title" may belong to another edition of this title.
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Managing Major Sales: Practical Strategies for Improving Sales Effectiveness
Published by
Harperbusiness (edition ), 1991
ISBN 10: 0887305083
ISBN 13: 9780887305085
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