Items related to Sur-Petition: Creating Value Monopolies When Everyone...
Synopsis
A look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences. $40,000 ad/promo.
"synopsis" may belong to another edition of this title.
From Library Journal
As might be expected from someone whose expertise is in the field of creative thinking, de Bono has lots of ideas. So many ideas that they have already filled 32 books ( I Am Right--You Are Wrong and Six Action Shoes , both LJ 12/91), and he isn't finished yet. His latest, Sur/Petition , presents a framework for manufacturing the concepts that he believes will enable businesses to go beyond successful competition. De Bono's term "sur/petition" means choosing not to compete in the same race as everyone else, but rather in one's own race. The key to successful sur/petition is delivering products and services to customers that they might not know they want until they integrate new products into the increasing complicated value systems of the market. This can only be accomplished through rethinking the way organizations value and support what de Bono calls "serious creativity." Although de Bono is long on ideas, he is short on practical implementation strategies. As a result, Sur/Petition 's usefulness to local business professionals trying to survive a recession will be limited. Recommended for larger business collections.
- Andrea C. Dragon, Coll. of St. Elizabeth, Convent Station, N.J.
Copyright 1992 Reed Business Information, Inc.
From Publishers Weekly
De Bono is an educator (Cambridge, Harvard), government adviser, business consultant and author of 32 books. Here in lively, stimulating style he further develops his basic premise, established in earlier books, that "thinking is a skill" to be learned. De Bono advises readers to surpass competitors through value-enhancing super-concepts such as pricing movie tickets at $100, which includes a share in the film's profits, and developing a high-tariff, no-waiting phone booth. The book also offers detailed "conceptual R&D" guidance for companies needing to apply creative thinking to their planning and operations. Few readers will fail to enjoy, or benefit from, this cerebral but sprightly guide.
Copyright 1992 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherHarperCollins
- Publication date1992
- ISBN 10 0887305431
- ISBN 13 9780887305436
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages234
- Rating
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Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing
Seller: Wonder Book, Frederick, MD, U.S.A.
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Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing
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Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466SK8000JO8
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Sur Petition (Going Beyond Competition) : Creating Value Monopolies When Everyone Else is Merely Competing
Published by
HarperCollins Publishers, 1992
ISBN 10: 0887305431
ISBN 13: 9780887305436
Used
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Sur Petition (Going Beyond Competition) : Creating Value Monopolies When Everyone Else is Merely Competing
Published by
HarperCollins Publishers, 1992
ISBN 10: 0887305431
ISBN 13: 9780887305436
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP59236835
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Sur/Petition: Creating Value Monopolies When Everyone Else is Merely Competing
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0887305431I3N00
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Sur/Petition: Creating Value Monopolies When Everyone Else is Merely Competing
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Sur/Petition: Creating Value Monopolies When Everyone Else is Merely Competing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0887305431I4N00
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Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing
Published by
HarperCollins March 1992, 1992
ISBN 10: 0887305431
ISBN 13: 9780887305436
Used
Hardcover
First Edition
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Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing
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Sur-petition: Creating Value Monopolies When Everyone Else Is Merely Competing
Seller: Hamelyn, Madrid, Spain
Seller rating 5 out of 5 stars
Condition: Bueno. : "World-renowned expert in creativity Edward de Bono--whose instruction has been sought by major corporations including IBM, NTT Japan, Du Pont, and Ford, and by nations large and small including the United States, Canada, and Singapore--has some shocking news for corporate America: You cannot be competitive if you seek to be competitive." "Competition was fine once upon a time--but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions, and contextual realities in which their products and services exist, are decided upon, and are purchased. Being able to park a car is a value integral to owning one; eating chocolate with or without guilt is integral to the experience of the majority of people who love sweets. Concepts, rather than technology, are coming to the fore. Competition is no longer the key to success--it's the bare minimum for survival. Real success requires a giant leap of the imagination to carry a business beyond competition and turn it into a marketplace leader." "Sur/petition is a fascinating tour through an emerging commercial world in which consumers munch Cadbury's guilt-relieving, air-filled, "light" chocolate bars and walk around on carpets woven with stain-proof fibers. In the new age of "monopolies of value," their cars may come with guaranteed parking, and their insurance companies may pay benefits to terminal victims while they're still alive. Airlines will advertise a new vertical takeoff craft that can operate from city centers." "No business reader can afford to miss this amazing book by a consultant to leading corporations around the world and major business strategist. And the thousands who are already fans of Edward de Bono are sure to find Sur/petition "the best de Bono yet.""--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved EAN: 9780887305436 Tipo: Libros Título: Sur-petition: Creating Value Monopolies When Everyone Else Is Merely Competing Autor: De Bono, Edward Editorial: HarperCollins Peso: 454. Seller Inventory # Happ-2023-05-11-7df4a75a
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