Benchmarking is the surest way for a company to achieve a state of continuous improvement and top-flight competitiveness. Benchmarking - judging every aspect of your product against the top competitor's in order to beat "the best of the best" - was initially employed by Xerox to meet the Japanese corporate challenge of the 1970s. The strategy was perfected by the Japanese, with well-known results. The authors present the first book to show how benchmarking can be applied not only to competitive products, but throughout every aspect of business, including internal "back office" functions such as customer support, purchasing, accounts payable, MIS, and other areas. They also present their special blueprint - based on Coopers & Lybrand's incomparable consulting experience - for implementing, managing and evaluating a benchmarking program.
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C. J. McNAIR is a professor of accounting at Babson College, Massachusetts, and author of Beyond the Bottom Line and Crossroads : A JIT Success Story. She lectures extensively on accounting and manufacturing topics for associations such as the National Association of Accountants, the Financial Executives Institute, and the American Production and Inventory Control Society, and also consults for such companies as Digital, Polaroid, and Caterpillar. KATE LEIBFRIED is the Managing Associate responsible for the Coopers & Lybrand International Benchmarking Center of Excellence. Since 1987 she has managed numerous benchmarking engagements for companies such as AT&T, Avon, United Technologies-Carrier, Equitable, Janssen Pharmaceutica, and Philip Morris. She has also developed and conducted benchmark training for a number of companies, associations and educational institutions in the United States, Canada, Mexico, the United Kingdom, and Australia.
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