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Synopsis
The inventor of the process of lateral thinking offers a guide to enhancing creativity
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From Publishers Weekly
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas: A Step-by-Step Approach to Creativity on Demand
Published by
HarperCollins Publishers Inc, 1993
ISBN 10: 0887306357
ISBN 13: 9780887306358
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging. Seller Inventory # 00102245255
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas: A Step-by-Step Approach to Creativity on Demand
Published by
HarperCollins Publishers Inc, 1993
ISBN 10: 0887306357
ISBN 13: 9780887306358
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging. Seller Inventory # 00097662870
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Harperbusiness (edition ), 1993
ISBN 10: 0887306357
ISBN 13: 9780887306358
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Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0887306357-7-22
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0887306357.G
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas: A Step-by-Step Approach to Creativity on Demand
Published by
HarperCollins Publishers Inc, 1993
ISBN 10: 0887306357
ISBN 13: 9780887306358
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging. Seller Inventory # CIN0887306357VG
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas: A Step-by-Step Approach to Creativity on Demand
Published by
HarperCollins Publishers Inc, 1993
ISBN 10: 0887306357
ISBN 13: 9780887306358
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging. Seller Inventory # CIN0887306357G
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_474323890